DISC
Personality Indicator Report
Understanding DISC Personality Assessments
Great communication starts with understanding—both yourself and others.
The DISC Personality Assessment is a powerful behavioural tool that helps individuals and teams better understand how they communicate, make decisions, respond to challenges, and interact with others. By identifying natural tendencies and communication styles, DISC creates awareness that leads to stronger relationships, clearer conversations, and more effective collaboration.
At its core, DISC measures four primary behavioural dimensions:
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Dominance (D): How we respond to challenges and solve problems
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Influence (I): How we communicate and connect with others
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Steadiness (S): How we approach consistency, teamwork, and pace
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Conscientiousness (C): How we focus on accuracy, structure, and quality
Every person is a unique blend of these styles. There is no “right” or “wrong” profile—only different ways of thinking, communicating, and working.
Why DISC Matters for Communication & Relationships
Miscommunication is one of the biggest barriers to healthy relationships and high-performing teams. DISC helps remove that barrier by giving people a shared language to understand behavioural differences and adapt their communication accordingly.
When individuals understand their own style—and learn how others differ—they can:
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Communicate more clearly and confidently
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Reduce misunderstandings and unnecessary conflict
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Build trust and stronger working relationships
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Increase empathy and emotional intelligence
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Improve teamwork, collaboration, and morale
Rather than assuming others think and operate the same way we do, DISC teaches us how to meet people where they are—creating conversations that connect, influence, and inspire.
Practical, Actionable, and Easy to Apply
DISC is not just insightful—it’s highly practical. The assessment provides clear strategies that individuals and teams can immediately apply in real-world situations, including:
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Leadership and management
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Team development
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Conflict resolution
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Sales and customer relationships
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Personal growth and self-awareness
Whether used for leadership development, team building, or personal growth, DISC equips people with the tools they need to communicate more effectively, build stronger relationships, and achieve better results.
*DISC Assessment with 30-minute debrief must be purchased for all participants.
Julie knows the power of understanding people — because she’s built her career on it. As the former owner of a general insurance brokerage, she grew a loyal client base by learning how to communicate with each personality style she encountered. Before that, as a children and family pastor, she spent years helping families connect more deeply with one another.
Now with Maxwell Leadership and based in Airdrie, Alberta near her children and grandchildren, Julie helps people unlock that same advantage through the DISC personality assessment — a tool she has seen transform conversations, relationships, and results. If you’ve ever wished people came with an instruction manual, your DISC report is the closest thing to it.
With more than 30 years in health care leadership, education, and protocol development, Sterling has coached and collaborated with people at every level — from emerging leaders to the executive suite. Along the way, he’s discovered what energizes him most: watching someone realize their unique value to a team and step fully into it.
That’s exactly what a DISC report makes possible. It gives people the language to understand how they communicate, where they shine, and how to work better with everyone around them. Based in Sylvan Lake, Alberta, Sterling helps leaders and teams turn that self-awareness into stronger relationships, healthier cultures, and real results.